INDE Debuts Partnership with Celebrity Cruises
Pioneering Augmented Reality-powered Guest Experiences and on-board Photo Opportunities at Sea
LOS ANGELES, US (September 6, 2021) - Leading Augmented Reality company INDE has partnered with Celebrity Cruises, part of the Royal Caribbean Group, on the first fleet-wide Augmented Reality kiosk network at sea, the company announced today. Utilizing INDE’s HeroMirror AR kiosks guests onboard Celebrity ships will be able to take a unique shareable photo with the ships’ Captains, other popular officers and crew members, and even 3-D characters.
Operating on a kiosk-sized footprint, INDE’s HeroMirrors offer the ultimate plug-and-play, branded entertainment solution creating photorealistic, studio quality Augmented Reality experiences with automated image and video sharing in any location.
“We're delighted to start our cooperation with Celebrity Cruises focusing on a very practical use case and powerful stories to tell featuring talent and branded experiences 24/7 with the potential for a lot more across the coming years.” - said Adam Takacs, Director of Business Development in North America at INDE.
Celebrity Cruises piloted the technology during a sailing celebrating International Women’s Day with the cruise industry’s first-ever all-female officer and leadership team at the helm of the brand’s award-winning Celebrity Edge. Guests were able to celebrate the historic sailing with an AR photo with the ship’s Captain, also the first female American captain of a mega cruise ship, Captain Kate McCue.
“Our guests raved about the experience and the level of engagement with our brand was off the charts,” said Jeannette Coto Dou, Celebrity’s vice president of onboard revenue. “ We saw an opportunity to lean into the interactivity of the platform and expand the offering across all of our ships.”
Celebrity’s fleet of 14 award-winning ships has pioneered many industry firsts at sea, redefining luxury cruise travel with cool, contemporary design and accommodations; and dining, spa and next-gen entertainment experiences for modern tastes.
The HeroMirrors will rollout throughout the remainder of 2021.
INDE LLC / Los Angeles
INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 we have developed location-based and mobile products and experiences in over 50 countries for the world’s leading entertainment and education brands. Companies and institutions such as Disney, Amex, Visa, Coca-Cola, Warner Brothers, 7-Eleven, Smithsonian, the BBC and more have enlisted INDE to build their AR futures.