Melanie Martinez Enchants Fans with HeroMirror AR Photo Experiences
VIP Fans Get Immersed in Augmented Reality with Warner Music Group's Groundbreaking HeroMirror AR Photo Booths Developed by INDE
ON TOUR
Fact Sheet
Client
Warner Music Experience / Melanie Martinez.
Location
Melanie Martinez U.S., Europe & Australia Tour (Warner Music Group).
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Project Type
Concert Tour: PORTALS
“Watching so many young people light up using the HeroMirror to interact with their favorite artist was so JOYFUL. Thank you to INDE for helping us bring this amazing experience to life for the artist and her fans.”
— Caroline Giegerich | Vice President, Innovation. Warner Music Group
Impact
1
Unique experiential brand activation powered by AR and Mixed Reality technology.
2
Next-gen fan engagement featuring Melanie Martinez in Augmented Reality.
3
Social sharing by design - users receive HeroMirror emails for immediate social share.
4
Significantly increased 24/7 access to Talent on each tour location.
5
Real-time fan engagement metrics, real impact via HeroMirror.
AR Revolution in Music Tours and VIP Experiences
How Warner Music Experience Broke New Ground for Premium Digital Merchandise with HeroMirror's Augmented Reality Technology
Warner Music Experience – the artist services, commerce, content, and media division at Warner Music Group – in collaboration with INDE's AR studio brings a HeroMirror Augmented Reality photo booth to life with the mesmerizing Melanie Martinez.
As part of Melanie's captivating PORTALS world tour, HeroMirror introduces a fan experience unlike any other. Concert-goers are treated to an up-close-and-personal encounter with Melanie, all crafted in Augmented Reality.
INDE’s HeroMirror, the original AR photo booth, harnesses AR technology to capture and captivate users' imaginations. With this partnership, the HeroMirror experience goes a step further by incorporating Melanie's own creative flair. Donning a dress designed exclusively for this initiative, Melanie takes fans on an AR journey that captures her distinctive style.
The journey is not just a visual treat but also an interactive one as fans share the screen with Melanie, posing and interacting in real time. Unlike traditional photo booths, the AR experience takes fan engagement to a new level, creating memorable snapshots that extend beyond the confines of the concert venues.
Experience
HeroMirror, an AR-based photo booth, employs advanced technology to deliver an engaging, immersive experience. With its user-friendly touch-screen interface, it guides fans through their personalized AR interaction with Melanie, making for a memorable, studio-grade augmented reality experience.
Each interaction with the AR Kiosk is digitally captured and instantly shareable via email. This allows fans to extend their experiences beyond the concert, sharing their unique AR photos and videos on social media, and preserving unforgettable memories with Melanie.
Recognized for her devoted and passionate fanbase, Melanie takes fan engagement to a whole new level with this innovative platform. It enables fans to enter a virtual realm alongside their favorite artist.
HeroMirror
for Music Tours and Concerts
The incorporation of Augmented Reality technology into Melanie’s tours enhances the overall concert-going experience. It broadens the boundaries of fan interaction, offering fans a new and immersive way to connect with Melanie.
The HeroMirror augmented reality experience is an integral part of the VIP packages at her 'PORTALS' tour venues, providing fans with a unique opportunity to engage with the double-platinum artist.
It also presents a distinct marketing avenue for industry leaders like Warner Music Group and allows brands to establish a more personal connection with their audience.
Deliverables
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Hardware / AR Software in the U.S., Europe and Australia.
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Custom Branded
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User engagement
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Delivered via Email Sharing Service
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