VeeFriends HeroMirror AR Experience by INDE Ignites Cannes Lions
VeeFriends Characters Come to Life in INDE's HeroMirror AR Experience for VaynerMedia at the Cannes Lions Festival
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Client
VaynerMedia / Gary Vaynerchuk / VaynerX / VeeFriends
Location
Cannes Lions Festival, France
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Project Type
Event - Cannes Lions Festival.
Impact
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HeroMirror AR technology brought VeeFriends characters to life.
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Immersive experiences created with Gary Vaynerchuk's groundbreaking NFT venture.
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Provided a unique and immersive way to connect with VeeFriends.
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Social sharing was encouraged with AR images and videos.
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Innovative brand exposure for VaynerMedia and VeeFriends during Cannes Lions.
Overview
By leveraging HeroMirror’s AR technology, INDE and VaynerMedia created a unique, immersive activation, blurring the lines between digital NFT art and tangible interaction.
Attendees at VaynerMedia's exclusive yacht events were presented with Gary Vaynerchuk's VeeFriends NFT universe, encountering a blend of digital art and reality.
This collaboration not only emphasized VaynerMedia's position as a trailblazer in adopting new technologies, but it also spotlighted INDE's capability to create remarkable AR experiences.
The immersive experience served as a preview of the near future of digital interaction. By mixing the real and the virtual, attendees got a firsthand experience of the transformative potential of AR in reshaping our engagement with digital content.
Experience
The AR experience offered attendees an opportunity to engage with three VeeFriends characters: Practical Peacock, Alert Ape, and Flex’n Fox. The intuitive and user-friendly menu system guided users through their special VeeFriends encounter.
Each AR interaction was both digitally captured and instantly shareable, allowing attendees to extend their Cannes Lions experience onto social media. HeroMirror provided a unique twist to traditional on-site guest engagement. It amplified brand resonance for VeeFriends and offered a glimpse into the future of NFTs and digital art.
Deliverables
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Hardware / AR Software at Cannes Lions Festival
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Custom Branded Veefriends
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User engagement & Data collection
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Delivered via Email Sharing Service