Luke Bryan Surprises Fans with HeroMirror Augmented Reality Photo Booths
Country Superstar Takes the On-tour Fan Experience to the Next Level
Client
Luke Bryan,
Two Lane Lager,
Constellation Brands
Location
Luke Bryan U.S. Tour (Universal Music Group)
Ar Setup
HeroMirror Augmented
Reality Kiosks by INDE
Project Type
Concert Tours: "Country On Tour", “Proud To Be Right Here” and "Raised Up Right"
Partner Agencies
Cogent World
Impact
1
Unique experiential
brand activation
powered by AR and
Mixed Reality technology.
2
Next-gen fan engagement
featuring Luke Bryan
in Augmented Reality.
3
Social sharing by design
users repeatedly open HeroMirror emails to share their AR images and videos.
4
Significantly increased 24/7 access to Talent
on each tour location.
5
Real-time fan
data collection
via HeroMirror.
Overview
INDE's AR studio has customized its kiosk-sized AR HeroMirror to feature country music superstar and American Idol celebrity judge, Luke Bryan.
The experience commemorates the "Country On Tour", “Proud To Be Right Here” and "Raised Up Right" tours and therelease of his Two Lane American Lager, giving fans the opportunity to meet, greet, and strum a tune or drink a beer with the music legend in Augmented Reality.
The HeroMirror is an AR-powered photo booth that captures the imagination of users through the latest technology. This interactive and immersive experience is easy-to-operate, with a touch-screen interface that guides users through their chosen AR scene with Luke.
Experience
The AR Kiosk records each user experience, making it immediately shareable via email. Fans can take their memories home with them, sharing their photos and videos with friends and family on social media, and creating a lasting impression of their time with Luke Bryan.
Luke Bryan has always been known for his passionate and loyal fan base. The HeroMirror takes this fandom to the next level by allowing fans to step into a virtual world with their idol. It also serves as a unique marketing opportunity, allowing brands like Two Lane American Lager to connect with their audience on a personal level.
The creative use of Augmented Reality technology is a perfect fit for Luke Bryan’s tours. It adds to the overall concert experience, giving fans the chance to interact with Luke in a whole new way.
⚙️ HeroMirror AR Kiosk (Hardware / AR Software).
🎥 AR Content Production / Integration (Custom Branded).
📈 Real-time User Data Capture.
📊 Audience Analytics (HeroMirror PRO Data Dashboard).
🖼️ Branded Image / Video Sharing Service.
🚀 Shipping, Installation, Support & Warranty.
