PROJECTS/
Guinness World Records
MobileAR App for iOS and Android
Overview
INDE designed a markerless MobileAR application on iOS and Android that allowed users to get up close and personal with some of the world’s most renowned record breakers.
See the world's tallest man sit down with them at their dinner table! Fly the world's smallest helicopter! Stroke the world's largest spider! All from the comfort of your own home.
Since its launch, the app has generated almost 350,000 downloads worldwide.
“INDE’s creative insight, combined with their great technical acumen, made them the perfect partner for us as we sought to bring the world of record-breaking to life in our new book. The end result is a truly fun and amazing experience.”
— Stuart E F Claxton
Marketing Director, Guinness World Records
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“This is a unique opportunity to witness the most amazing record holders right before your very eyes. I had to travel to Kathmandu to meet Mr Dangi, the world’s shortest man – now, anyone can have their photo next to him without leaving their armchair!”
— Craig Glenday
Editor-in-Chief, Guinness World Records
User
Journey
Guinness World Records, the official authority on record-breaking achievement, asked INDE to create a mobile augmented reality application that could enhance the reader experience of their 2013 Guinness World Record Book.
Readers of the infamous annual publication are encouraged to download The Official Guinness World Records 2013 Augmented Reality Application from Google Play or the App Store. Once downloaded, while flipping through the pages of the Guinness Book, users can look out for the “SEE IT” 3D logo on certain pages to activate exclusive AR content simply by pointing their camera at the page spread and watching as record-holders come to vibrant life.
With the app users can..
· encounter a great white shark -- the WORLD’S LARGEST PREDATORY FISH -- without risking life or limb!
· say “hello” to the WORLD’S SHORTEST MAN – and the shortest man ever measured – in life size!
· meet the parrot with skills that can perform the most slam dunks in a minute!
· go for an itty-bitty spin in the WORLD’S SMALLEST HELICOPTER!
· get up close to the Goliath bird-eating spider – the WORLD’S LARGEST KNOWN SPIDER -- a creepy-crawly the size of a dinner plate!
· have fun measuring up to the WORLD’S SMALLEST DOG – a pooch that can fit in the palm of your hand!
When users move their devices around the AR animated content, they could get a full 360-degree view, responsive to touch -- they can tap the screen to see Zac the Parrot slam dunk a ball, or irritate the 11-inch-wide spider until it hisses at them.
The application also allowed readers to grab screenshots of themselves alongside these record holders, as though the world of record holders are right in their living room beside them.
Learn more about our Mobile AR products
Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.