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When the biggest hurdle is… the ad agency
Business partnerships Team INDE Business partnerships Team INDE

When the biggest hurdle is… the ad agency

I once worked for a business that was looking to change the way people bought sponsorship in sport, arts and entertainment. It intended to create an open and transparent marketplace for brands to buy sponsorship packages - presented in a uniform and clear format on a website - from the appropriate rights holders. Great idea, huh? Who needs an agency who's charging a 20% fee (or more) when a site might only charge 5%?

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