Blog
5 Clever Mobile App Uses of Augmented Reality
Gameplay on the mobile phone has probably seen the biggest amount of growth out of all gaming platforms. From Snake on the Nokia in 1998 to Angry Birds flying across smartphone touchscreens in 2009, we’ve seen huge changes. Now, to keep mobile gaming fresh and to help field of the vast amount of inner - and outer - industry competition, the future seems to be gameplay that jumps out of the phone.
Pokemon GO, AR & The Future Of Mobile Gaming
When Pokémon GO was unveiled last summer, it looked like possibly the biggest game changer in mobile gaming history. Not only did it resurrect one of the most popular gaming franchises of all time, but it did so through an exciting and almost entirely new style of gameplay: the use of mobile cameras for augmented reality.
Why Pokemon GO is more than PR and not the new Twitter
No one, not Nintendo, not Niantic or anyone else saw this coming. That’s a lie, maybe Nintendo’s PR agency had some kind of inkling but in hindsight we’ll never know the truth. No, no one really expected augmented reality to enter the mainstream news arm race via a mediocre GPS based mobile app leveraged with an ageing IP.