Adidas Tango League with Marcelo Vieira

User Experience

While attract loops play full-screen between experiences, a host beckons fans to participate. When a user enters the activation area in front of camera, the host will trigger the AR content, and just like that Marcelo Vieira appears on screen next to the user and invites them to show off their skills! The host will then initiate recording and a countdown -- all from a simple touchpad controller.

The user has 30 seconds to perform a series of tricks. During the 30-second AR experience, the host can trigger Vieira’s positive or negative reactions to the user performance drill via the touchpad. When the countdown ends, Vieira automatically exits camera view and the Adidas brand ID appears. When the AR experience is over, the user’s brand engagement footage is available via a simple URL, or by scanning a QR code integrated into the controller. 

Users could view their performance in video and photo format, to download directly or share on Facebook, Twitter, or via email. 

Services

📝 Concept & Design

We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.

💻 Content & VFX

As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.

🎬 Global Content Production

Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.

⚙️ Hardware Design

Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.

🌎 Global Installation and Support

For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.