PROJECTS/
AR-powered virtual store window
VyuAR Interactive Augmented Reality experiences at Tillys Stores
Overview
INDE was commissioned by Tillys to create an immersive retail experience that helps extend their brand voice, boosts customer engagement, and increases foot traffic and ultimately sales. To bring branded interactive product display to an entirely new level, INDE developed a standalone Augmented Reality display system called VyuAR, with bespoke content for Tillys.
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User
Journey
In a groundbreaking collaboration with Tillys retail stores in America, INDE’s retail solutions arm, Vyu, created an immersive promotional experience to extend the retail chain’s brand voice, boost its customer engagement, and increase overall foot traffic and sales.
INDE developed a cutting-edge, standalone, augmented reality display system—VyuAR—and was able to transform the physical space of one of Tillys flagship stores into a living digital space. Using bespoke two and three-dimensional content designed in house, this augmented reality “store window” resulted in a boom of store traffic and Tillys app downloads. The experience was easy to install and, most importantly, is easy to operate. The system can be custom-developed to fit any store layout, and is monitored remotely by specialists at INDE.
About VYU
Physical retail is evolving. Today’s digital consumers require immediacy, personalisation and customisation as standard in both their shopping and buying experience. Using Augmented Reality and Computer Vision technology, Vyu products are designed to incorporate the innovation and flexibility found in e-commerce into the physical retail space. Vyu products empower and inform brands and customers alike.
From real-time customer metrics to holographic store display via product recognition Vyu provides the framework to make physical spaces digital-ready.
Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.