PROJECTS/
Pizza Hut at Super Bowl
BroadcastAR Interactive Augmented Reality Experience for Pizza Hut at Super Bowl LII
Overview
INDE developed a custom AR experience for Pizza Hut featuring Pittsburgh Steelers wide receivers Antonio Brown and JuJu Smith-Schuster, providing NFL fans the opportunity to participate in a “dance-off” with the superstar duo at Super Bowl LIII.
User Experience
To participate in the experience visitors would step in front of the large-format screen where Antonio and JuJu appeared next to them. Fans could choose from a number of popular dances to perform and the players would dance alongside them all in real-time.
Immediately after showing off their best dance moves alongside the Pittsburgh Steelers star duo, visitors could access their snapshots and videos via a dedicated microsite – by choosing the date and time of their interaction – to share them via email or social media.
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Usage
This AR experience generated over 6,240 interactions in 2 days, including 3,543 shares via email, 964 via Twitter, 1,578 via Facebook, and 2,812 direct downloads.
Ultimately, INDE deployed this same installation at the NFL Draft, proving again the versatile scalability of our large-screen AR experiences.
Learn more about our BroadcastAR Interactive products
Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.