PROJECTS/
Arctic Home
BroadcastAR Augmented Reality Experience
for Coca-Cola and WWF
Overview
Coca-Cola and WWF commissioned INDE to create an immersive 3D augmented reality experience to launch their Arctic Home campaign in London.
The result was a BroadcastAR experience that allowed visitors to get up close and personal with these amazing creatures while helping to promote a fantastic conservation cause.
Experience
INDE’s big-screen AR experience created an unforgettable immersive exploration of how wildlife, nature and people can thrive together. Arctic Home lets users make a lifelike connection to a polar bear and two cubs – it’s hard to resist reaching out to touch them, or jumping back from the splash as they dive into the ocean.
The experience also helps raise awareness: polar bear habitat is increasingly at risk with the rapid loss of summer sea ice, used for travel, hunting and breeding. INDE's BroadcastAR system and the subsequent post event viral produced a surge in interest for the campaign. Users at the event were also able to have their snapshot taken when inside the 3D and share it via Facebook and email to increase awareness across social media.
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Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.